Happy Friday everyone and happy demo week!

As the demo went live this week, there was a ton of exclusive content that we unveiled.

In The Run, you can battle it out with your friends in the Challenge Series; which features over 70+ events. Beat your friends and you’ll earn exclusive cars and rewards!

Sean Faris and Christina Hendricks are your leading characters in The Run, Jack and Sam! See them in action in the all new Race For Your Life trailer!

Do you have what it takes to beat 2:41.24 on Desert Hills? Are you faster than Sports Illustrated swimsuit model, Chrissy Teigen? If so, send a photo of your time to @needforspeed on Twitter with the hashtag #NFSTheRun_SI. You could win a chance for you and 3 friends to attend the 2012 SI Swimsuit launch party in Las Vegas.

Mega Bloks and Need for Speed have joined forces to release some sweet toys; re-live your childhood and build authentic cars from the game! 

In Need for Speed World this week, there were a lot of car unveils! Including the Nissan Fairlady 240ZG, the Renault Sport Megane RS, the Audi Shift R8 and last but not least, the Aston Martin V12 Vantage Cop! Hit “L” on your keyboard to turn on the cop lights! This is a first in NFSW! All of these cars are available from the car dealer and while the Aston Martin V12 Vantage Cop is a gift when you top-up. The Community Spotlight this week features Steve from Canada aka CrazyCanuck

Don’t forget that the Hot Pursuit Photo Mode Challenge is coming to an end on Sunday October 23rd. Go to go our Facebook page to vote for your favorite photo.

Finally, on our 102nd Podcast, we discuss all things The Run and demo related! The episode is on iTunes, our RSS feed, and can be streamed from here.