When we released the Italian Edition Pack for Need for Speed The Run we added more than cars and Challenge Series.  If you purchased the Italian Pack or downloaded the title update released just before it came out then you've got access to six new multiplayer playlists!

- Manufacturer Battles – Race with a single stock car from select manufacturers
- Hazardous Conditions – A collection of races featuring snow, back roads and twisty hills
- Signature Edition Racing – Exclusive races for signature edition cars
- Car Battles – Each session offers a pairing of rival cars
- Technical Challenge – Race the fastest cars on the most technical tracks
- Classic Car Racing – Rip it up with classic cars from The Run

The thing is, we haven't turned them on yet...we want you, the community, to decide which playlist gets turned on first!  Every Tuesday for the next six weeks we're going to let you vote for which play list to activate for the week.  Then, on Friday we'll turn on the playlist just in time for the community gaming session and leave on until the next week's gaming session.

If you want to cast your vote then go to the Need for Speed Facebook page now and select your favorite playlist in the poll.

The Run has been invaded by extraterrestrial visitors! But don’t worry, they come in peace.

Actually, the UFO has crashed somewhere in The Run and we want to see if you can find it! If you do, then send your photo to us for this week’s Photo Mode Challenge!

We’ll be dropping hints on our Twitter page all throughout the week.

Hint #1 -  It’s located somewhere in STAGE 3 of the career mode in The Run.
Hint #2 - The race is called "Panamint Valley (Death Valley National Park)" in Stage 3.  

If you manage to spot the UFO, enter our Photo Challenge by following these steps:
1. Take a cool picture in Photo Mode
2. Download the photos from your Autolog Gallery on the web and Facebook app
3. Twitpic it to @NeedForSpeed with the hashtag #NFSTheRun_Photos

Remember, these photos will be posted in albums on our Facebook page for the public to vote for their favorite. The more creative and fun the pic...the better!

We will accept photo entries until Sunday Jan 29th. Good luck and happy UFO hunting! 

It looks like we have a winner to the question, “What’s your favorite Need for Speed?”

For the past few weeks, we’ve been posting polls to Facebook, narrowing down the results. Our final vote this week came down to Underground 2 and Most Wanted.

Guess which one you guys wanted most? (See what I did there?)

After 2 weeks of having the NFS Edition Showdown Pt.2 Time Attack up, it’s time we switched things up. Check out the brand new Time Attack challenge on the Ascension event in the Winter Blast Challenge Series! NFSDrew shows off his skills and gives some great tips on how to master this icy event!

On Tuesday, we posted a video of the ultimate drag race. Eleven of the most glamorous super cars took to an empty airstrip and waited for the green flag. If you don’t know who won, you have to watch this video.

Jiggsy posted his video of the NFS The Run launch in Australia. Those Aussie’s definitely know how to party.

A special shoutout to YouTube user R3ny3au (Ramon) who created an incredible SHIFT 2 video, including some of the finest vinyl work we’ve ever seen!

There were also some Dr Pepper codes given away, allowing you to have some great exclusive content in The Run. Congrats to those that got the codes!

In Need for Speed World, Drew and Marc put up another episode of Ask Marc. Take a look if your questions were answered.

The Lexus LFA is here to stay in World, and Tweet it Up Thursdays would give you a chance to get the beautiful Snowflake 2.0 car.

The Podcast this week was a turning point for Coulter, as he finally ate a food he considers gross. Then pocketed $100. The episode is now up on iTunes, our RSS feed.

It’s Friday and that only means one thing, it’s time for our Friday Gaming Session!

NFSDrew is hopping online to race with the community from 3pm to 4pm (PST); NFSCoulter will be online later in the evening. NFSDrew and NFSCoulter play on both Xbox and PS3, feel free to add either of them to your friends list and tests your skills against some of the best racers (at least, they think they are!)

Good luck!

 

The fourth week of the Need for Speed The Run Time Attack community challenge has begun!

This is a weekly challenge where we put the community's driving skills to the test by challenging everyone to beat our times in a Challenge Series event. For our forth week we're driving on a higher speed, straighter race but still challenging.  NFSDrew put down a time of 2:52:81 in the NFS Edition Showdown event in the Plains Interstate Challenge Series.

Here's how to enter this challenge:
1. Beat NFSDrew's time in the same Challenge Series event
2. Grab a picture of your race time on the post-race screen
3. Twitpic it to @NeedForSpeed with the hashtag #NFSTheRunTimeAttack.

(We'll also take video entries; just be sure to submit your video as a response to our Time Attack video on YouTube)

At the end of the week we'll randomly draw from the pool of all entries one lucky winner who will receive a very cool prize from the Need for Speed swag cabinet!

A couple of rules you need to be aware of:
- There are no regional restrictions for this challenge. Anybody anywhere in the world can enter!
- This competition is open to all platforms.
- You can use any car available in the Challenge Series event
- Your twitpic and/or video must clearly display your race time. If we can't read it, it won't be considered a valid entry
- If you do choose to submit via YouTube video, it must be submitted as a response to our video
- Use of cheat programs or trainers is prohibited
- A player can only win one week in a row

Bring it on!

The third week of the Need for Speed The Run Time Attack communiy challenge has begun!

This is a weekly challenge where we put the community's driving skills to the test by challenging everyone to beat our times in a Challenge Series event. For our third week we've got a real technical track for you to conquor.  NFSDrew put down a time of 2:56:21 in the Tioga Run event in the National Park Challenge Series.

Here's how to enter this challenge:
1. Beat NFSDrew's time in the same Challenge Series event
2. Grab a picture of your race time on the post-race screen
3. Twitpic it to @NeedForSpeed with the hashtag #NFSTheRunTimeAttack.

(We'll also take video entries; just be sure to submit your video as a response to our Time Attack video on YouTube.)

At the end of the week we'll randomly draw from the pool of all entries one lucky winner who will receive a very cool prize from the Need for Speed swag cabinet!

A couple of rules you need to be aware of:
- There are no regional restrictions for this challenge. Anybody anywhere in the world can enter!
- This competition is open to all platforms.
- You can use any car available in the Challenge Series event
- Your twitpic and/or video must clearly display your race time. If we can't read it, it won't be considered a valid entry
- If you do choose to submit via YouTube video, it must be submitted as a response to our video
- Use of cheat programs or trainers is prohibited
- A player can only win one week in a row

Good luck!

It's been a while since we had a Friday afternoon gaming session and what better time to start these again now that The Run is out! Starting today, very Friday afternoon, NFSDrew and NFSCoulter will jump online to run a bunch of races with the community.

Everyone is encouraged to come out and race with us or with your friends. We'll be online at 4pm (PST) every Friday and will race for a few hours. We accept all challenges so if we aren't already in a race, drop us an invite and see if you can beat us.

Hope to see you on the road!

We've got a brand new community challenge for everyone to flex those racing muscles!  Introducing the Need for Speed The Run Time Attack community challenge!

This is a new weekly challenge where we put the community's driving skills to the test by challenging everyone to beat our times in one Challenge Series event.  For our first week we’re going to start it off with an easy one.  NFSDrew laid a time of 2:04:97 (Silver medal only) in the "What a Rush!" event in the Coastal Rush Challenge Series.

To enter into this challenge you need to first beat NFSDrew's time in the same Challenge Series event.  When you do be sure to grab a picture of your race time (post race screen) and twitpic it to @NeedforSpeed with the hashtag #NFSTheRunTimeAttack.  We'll also take video entries too; just be sure to submit your video as a response to our Time Attack video on YouTube.

At the end of the week we'll randomly draw, from the pool of all entries, one lucky winner who will receive a very cool prize from the Need for Speed swag cabinet!  A couple of rules you need to be aware of:

- There are no regional restrictions for this challenge.  Anybody anywhere in the world can enter!
- This competition is open to all consoles!
- You can use any car available in the Challenge Series event
- Your twitpic and/or video must clearly display your race time.  If we can't read it, it won't be considered a valid entry to the challenge
- If you do choose to submit via YouTube video, our video must be submitted as a response to the official NFS YouTube video
- Use of cheat programs or trainers is prohibited
- A player can only win one week in a row

Good luck!

If you didn't get the chance to check out last Friday's Live Chat with Need for Speed The Run Executive Producer Jason DeLong and Producer Brian Lindley don't fret becuase we've posted the replay of the Live Chat to the Need for Speed YouTube channel.  We covered a lot of topics in the live chat over the course of the hour including a lot of good information about the game and what inspired them to make it.

Enjoy!

Today we’ve got something really cool to announce!

Hollywood director Michael Bay is putting his signature touch on a brand-new Need for Speed The Run trailer! Go to the Need for Speed Facebook page to help unlock it and get the first look at the full length commercial!

For inspiration, Michael Bay spent time playing The Run and talking to the game’s creative team for insight into the exhilarating racing action so he could put his blockbuster style into this phenomenal trailer.  You’ll immediately see Bay’s vision and high-octane Hollywood style brought to The Run, making it the coolest trailer yet!

If you haven’t yet, help our loyal Facebook fans unlock the trailer to get that exclusive first look, and tell your friends to do the same!

Finally, remember to pre-order The Run which is out November 15th!